Rosso is a pizza bar brand in Amsterdam. With a disruptive visual design, Rosso made a striking debut on the city’s streets. The brand identity fuses typographic artistry with the craft of pizza-making, imbuing the letterforms with the same vitality as pizza dough. Typography is treated as a form of creative cooking—stretched, layered, and infused with playful ideas. Letters are transformed into visual ingredients—sliced, stacked, even melted into whimsical icons—each detail radiating its own unique charm.

Our aim was to give Rosso a brand personality that speaks directly to the heart—crossing linguistic barriers, with flavor as its universal language. Adaptable across diverse contexts, the identity can be bold and exuberant, light and sparkling, or refreshingly refined—like a drink garnished with ice and orange slices. Through this distinctive approach, we redefined the aesthetics of a dining brand, creating an unforgettable visual identity.