Primo Posto, an Italian restaurant in Hong Kong, takes its name from “The First Place.” Its brand identity merges Milanese charm with futurism, creating a bold visual representation. The dynamic “P” logo reflects strength, while the integration of gesture-inspired illustrations adds cultural depth.

The three-color palette fuses vintage Italian passion with modern rhythm, creating a distinct identity that stands out. From business cards to placemats, the visual identity strengthens recognition, making Primo Posto a standout in Hong Kong’s dining scene.