N+ BURGER is Hong Kong's first burger brand with its own Australian pasture. Rooted in naturalness and integrity, the brand delivers premium quality from farm to table—offering a modern dining experience that combines professional rigor with warm, approachable hospitality.

​

The identity pairs a bold "N+" logotype with a rounded script "burger"—balancing strength and warmth. Deep olive and warm brown evoke Australian pastures. A flexible system of splitting and recombining core elements ensures adaptability without losing unified recognition.