PANGLOSSIAN

montana

亚洲第一姊妹酒吧

2025

Hong Kong

Created by world-renowned bartenders Lorenzo Antinori and Simone Caporale, Bar Montana opened in Central Hong Kong to instant acclaim.

For Bar Montana, we developed a visual identity language that transforms the essence of cocktail-making—the clinking of ice, the fusion of spirits, and the layering of flavors—into a tangible brand expression. The logo draws inspiration from the rhythm and free spirit of Cuban culture, paying homage to the golden age of Cuban cocktails.

At Bar Montana, every cocktail offers more than just world-class taste crafted by award-winning bartenders—it delivers a sense of ease, rhythm, and delight. From the drink menu to the coasters, every detail reflects our interpretation of Cuban vibrancy. We envisioned Bar Montana as a space where guests can step into the Cuba of the 1970s, unwind, and connect—both with the flavors in their glass and the people around them.

全球标杆调酒师 Lorenzo Antinori 和 Simone Caporale 联手打造位于香港中环的酒吧Montana，开业即受热烈追捧。

我们为 Bar Montana 构建的视觉识别语言，将鸡尾酒创作中的冰块碰撞、酒精融合、风味层次等转化为可见的品牌视觉。标识设计灵感源自富有律动的古巴风情与自由精神，致敬古巴鸡尾酒的黄金年代。

在 Bar Montana 端起任意一杯鸡尾酒，不仅能获得冠军调酒师带给你的美味，更能获得轻松愉悦的律动松弛。目光所及的酒单，杯垫等设计细节，无不充满了我们对古巴风情的设计解读。我们期待每一位顾客，走进 Bar Montana穿越至70年代的古巴，放松下来，与舌尖的美酒，与身边的人产生交流。