Located in MixC Shenzhen Bay, the MC·CHOICE experience store represents an established retailer of Italian and Spanish luxury footwear for both men and women. We developed a comprehensive visual identity for the brand, centered around the concept of being “the best choice.” The name MC·CHOICE is derived from the European saying “mouse and cat choice,” symbolizing the idea that the shoes offered here are the ultimate gift for stylish individuals.

The design emphasizes timelessness. The logo embodies enduring aesthetic value that transcends seasonal fashion trends, while its extended application forms elegant, luxury-inspired patterns to enhance brand distinctiveness and recognition. The color palette draws from classic “old money” tones—subtle yet refined—ensuring long-term appeal and consistency across the brand’s visual system.