Mama Tiger is a Thai dining brand, created by the same founder behind the renowned Trattoria Felino. Breaking away from stereotypical design tropes, Mama Tiger stands out in a highly competitive market. Its brand identity takes the tiger—an iconic symbol of Thai culture—as its starting point. The tiger represents strength, courage, and vitality, while also serving as a guardian of natural heritage.

Grounded in the bold vibrancy of Thai culture, the design adopts a playful and lightweight visual language that transforms the tiger’s majesty into approachable, engaging symbols, breathing life into the brand. The color palette, layered like the flavors of Thai cuisine, creates a strong visual memory both in physical spaces and across digital platforms. In this way, Thai aesthetics become a “spice of communication” on social media—hinting at its Eastern origins while seamlessly aligning with the rhythms of contemporary life.