Naming and brand identity for Eurus, a Hainan-based shipping company. Named after the Greek god of the east wind, Eurus conveys speed and reliability. Its identity draws on the Chinese principle of being “square within and round without”: principled at heart, adaptable in practice.

Eurus 是一家总部位于海南的航运公司，我们为其完成了品牌命名与视觉识别系统设计。品牌名称源自希腊神话中的东风之神 Eurus，寓意高效、可靠的航运服务。视觉识别系统则借鉴中国“内方外圆”的哲学思想，以方正的内核与圆融的外形，诠释品牌坚守原则、灵活应变的价值观。