East Asia Securities is a newly established bank based in Qianhai, Shenzhen’s dynamic financial district, founded by the Bank of East Asia together with several minority shareholders. As a fresh business brand, East Asia Securities aimed to create a visual identity rich in meaning. The final logo embodies five core elements: the world shape, symbolizing Qianhai’s promising global financial stage; the waves, representing its coastal location; the number of waves, reflecting the number of shareholders; and the open shape, allowing energy to flow through, inspired by Chinese cultural beliefs. These elements together convey modernity and international vision, while positioning East Asia Securities as a distinctive new force in the financial landscape.

东亚证券是一家新成立的银行，总部设于深圳前海金融区，由东亚银行联合多家小股东共同投资设立。作为一家全新业务品牌，东亚证券希望通过视觉识别系统传达丰富而深刻的寓意。最终的标志设计凝聚了五大核心元素：地球形态象征前海充满机遇的全球化金融舞台；波浪符号代表其临海的独特区位；波浪的数量呼应了股东的组成；开放的结构则传达出能量自由流动的理念，呼应中国文化中的信念。通过这些视觉语言，标志不仅展现了品牌的现代感与国际视野，也强化了东亚证券作为新兴金融力量的独特身份与愿景。