DIAN, a Shenzhen-based electronics accessory brand, aimed to capture the attention of the U.S. market. Panglossian Studio developed a bespoke packaging system, dominated by black tones and accented with purple-to-orange gradients, inspired by the vibrant night lights of New York’s Fifth Avenue.

The logo design merges the roundness of “D” with the sharpness of “A,” reflecting the pursuit of modernity and innovation. Each package maintains a consistent yet adaptive design language, aligning with the aesthetics of Western consumers while reinforcing DIAN’s commitment to quality and creativity. With strong visual impact and brand coherence, DIAN successfully presents itself as a globally appealing brand.