CAKED is a bakery brand built on the concept of “treating yourself well” where indulgence meets minimalism. The logo features a timeless serif font that highlights the satisfaction of cupcakes. The brand’s color palette of soft blue and chocolate tones creates a warm, dreamy, and joyful atmosphere, appealing to both the youthful taste

for simplicity and timeless elegance.

In addition to signature cupcakes, CAKED introduces limited-edition cookies, bringing the global dessert craze to Shenzhen. Each treat reflects the brand’s care and warmth, offering customers an unforgettable experience that combines artistry with indulgence.