PANGLOSSIAN

The brand identity of Bar Leone draws inspiration from the timeless spirit of Italian bars. We combined elements of traditional storefront signage with postmodern Italian aesthetics, creating a visual language that feels both nostalgic and contemporary. The color palette borrows from Serie A football, Italian disco, and hand-painted signs of the 1960s to 1980s—bold, familiar, and infused with everyday vibrancy.

Beyond its graphic form, the brand embodies culture and memory. Bar Leone reflects the authenticity of “local brand culture,” evoking warmth and historical depth. Details such as coasters, matchboxes, and an original Italian drink menu contribute to the instantly recognizable sense of “This is so Italian.” Our aim was to craft Bar Leone not just as a brand, but as an atmosphere—an experience that resonates with history and reawakens cultural memory.

Bar Leone 的品牌设计灵感来自经典的意大利酒吧文化。我们将传统的店面标志与意大利后现代风格相结合，让视觉符号既呼应复古氛围，又保有当代的简洁和锋芒。色彩的取材来自意大利甲级足球联赛、迪斯科舞曲和上世纪 60 至 80 年代的手绘招牌，既大胆又亲切，充满生活气息。

品牌不仅是符号，更是文化的延伸。Bar Leone 承载着“地道品牌文化”的记忆，强调真实、亲和与历史的厚度。设计细节如小巧的杯垫、火柴盒，以及原汁原味的意大利酒单，共同营造出“这很意大利”的直观感受。我们的目标是让 Bar Leone 成为一种体验，一种氛围，一段可以被重新唤起的文化记忆。