BACÁN is a Latin American restaurant in Venice. In Venetian dialect, the word means “noisy in a positive way,” symbolizing vitality and energy. It evokes the joy of friends gathering together, sharing food, and engaging in lively conversation—an idea that lies at the heart of the brand.

The brand concept draws inspiration from the rich impressions of Latin America: the abundance of the Amazon rainforest, Mexican barbecue, tortillas, chili peppers, and fine spirits. At the center of the restaurant stands a large tree, surrounded by tables and stools, creating an open and welcoming atmosphere. In the visual identity, the logo combines two distinct elements: illustrative lines that represent the tree, tables, and seating, and geometric forms that echo the restaurant’s architectural walls. Together, they build a cohesive and recognizable brand image.

The color palette blends brick red with deep green, reminiscent of Mexico’s iconic salsas and guacamole, as well as the red-brick walls of Mexico City and the green of agave plants used to produce mezcal. These colors capture the warmth and vibrancy of Latin America, allowing BACÁN to stand out as a unique presence in Venice.